Luxury Los Angeles Retailer Lifts Sales Over $1.5 Million Annually Post Pandemic
The owner of this business approached Vix Media Group expressing great interest in taking his vast inventory online and stepping into digital marketing for the first time in 30 years. David’s collection includes thousands, if not tens of thousands, of extremely high-end luxury rugs. His inventory management system was built on an archaic system from the 60s. It got the job done for David and his company for years… but as his competitors around him grew very quickly with their online efforts, he knew he had to get moving. Build an online foundation suitable for both high-profile designers and luxury retail shoppers. Next, use an omnichannel marketing approach to scale their digital presence to a global audience, and of course, grow revenue.
Client Story
About the project
+500k Monthly Viewers
900% Monthly ROI
+10k Followers Generated
Being that this particular client had zero online presence, we had to start at the very beginning: creating a website.
Building the PERFECT website
Over several months, Vix Media Group worked with this retailer and their team to build a stunning website that lived up to his high standards. It’s worth mentioning that their clientele is not your typical consumer. These are a-list celebrities, and world renowned designers who expect absolute excellence in their suppliers.
The website we ultimately delivered had to be an exact replica of the owner'svision. For Vix, this meant taking a HUGE collection of shop's finest pieces online, built seamlessly into an ancient inventory management system, and created with scaleability in mind.
Following the launch of the website, we kicked off their digital marketing in 2019 for the first time, ever. In nearly 4 decades of business, this retailer had never marketed successfully. We didn't waste time while the website was under development, we identified key openings in the industry, and built an audience and laid the groundwork for a 6 month go-to-market strategy setting them up for long term growth.
Reviving social media channels
Right away in 2018 Vix revived their social media channels, which hadn’t posted in years. Their accounts were extremely inactive and followers had plummeted. Vix has successfully reengaged the audience and expanded on it tenfold by maintaining regular content and frequent audience engagement tactics.
Increasing web-wide monthly viewers to 500,000+
Through targeted and calculated online efforts Vix scaled this client's monthly viewership to over 500,000/month, with Pinterest alone growing from 1,000 monthly viewers to over 330,000/month at one point.
Creating an optimized system for call-in leads
We consistently drive 200+ additional call-in leads generated for their sales team per month. By implementing advanced call tracking systems to provide data and integrating the CRM for monitoring, we are able to further assist the sales team with these leads.
Averaging $100,000+ in revenue per month during pandemic
After a year of marketing, Vix's efforts had proven to be monumentally effective. With a conservative budget of $10,000 a month, Vix was able to generate over $100,000 in monthly sales, and maintained a 900% monthly ROI for this clieint in 2020, providing a huge return on investment, nonetheless during a pandemic.
Lifting revenue by $1,500,000+ in 2021
Both teams hit some major hurdles through the pandemic but having a website was this client's saving grace. Since the owner was focused on long term growth, Vix implemented a continuous SEO campaign as soon as the website was launched in 2019, at this point in time, the 2 years of consistent onsite and offsite optimization had starting to pay off drastically and in conjunction with Vix's additional marketing efforts, this retailer had its highest year of sales in the history of the company.
Generating website visits
Across all efforts, we quickly scaled their client's website visits from 0 to over 10,000 per month. All of which are qualified customers, specifically targeted and driven to the website by Vix.
Proving authority for a newly digitized business
We contacted past customers from the luxury retailer to receive real feedback on their experiences with the business. We then facilitated these 50+ generated reviews to GMB, Yelp, TrustPilot and local listings. By optimizing and updating GMB with consistent posting and best practices we saw a 117% increase in discovery-search traffic.
Lightspeed SEO results
Vix launched a strategic SEO campaign for this Los Angeles retailer as soon as the site was ready and it very quickly began ranking among the highest results on the SERP for difficult words in under 3 months.
To get a better idea of the growth rate below is a close up of a 3 month period (from Jun 9th, 2022) compared to the previous year's same 3 month period:
Remember, Vix has taken this website from ZERO organic google traffic to the top of difficult keyword rankings in only 3 years on our starter SEO package.
Establishing systems for on-going success
Vix implemented and created numerous systems to ensure on-going success for this luxury Los Angeles retailer, including:
Communications upgrade
- We streamlined the entire companies communications through replacement of all previous communication software and onboarded and trained their entire team.
Custom software
- Developed custom software to process, resize and convert the file types of tens of thousands of raw product image files using raw Python.
Management system makeover
- Vix was commissioned to develop multiple scripts to organize, clean and make sense of their outdated IMS data, using Python and SQL.
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