In 2021 a leading LA Law Firm was seeking help growing their organic traffic. A previous client referred Vix to do the job. Gaining organic traffic and ranking for difficult keywords in one SEO’s most competitive niches presented itself as an increasingly challenging task for the client. Like many other companies trying to scale, they faced the question whether to go the agency or in-house marketing route. Vix agreed to an initial 6-month trial to show proof of concept and focused on executing the core fundamentals of SEO at the maximum level.
Average social media impressions per month
Average organic search impressions per month
The average increase in growth our clients experience after 1 year of cooperation
Maintained CPA Under $2k
Page 1 Ranking in Under 2 Months
168% Increase in Organic Search Clicks
For the first six months, Vix was on a trial run. This LA Law Firm needed to see a clear ROI before committing to a long-term partnership. Vix company Moonbeam SEO lead the charge here, focused primarily on on-site efforts, link building, and re-optimizing the website's functionality for the trial.
Here is what the results looked like after the trial, which ended on September 7th, 2021;
Incredibly, within the first six months, Vix could move the site up to the first page of organic results for most of their desired keywords.
Based on the results of the six-month trial the client agreed to extend another four months.
Because of the extension, we are able to scale everything that goes into acquiring links as well as adding some development work for free out of necessity for the client's ongoing site needs. These development tasks were handed off to White Rabbit, another Vix company.
A website is favored by Google when it scores high on PageSpeed Insights. On top of this, it must have a positive user experience, lower bounce rates, and longer session durations... Google has continued to weigh these factors for SEO increasingly. Now, links will forever be the most prevalent determining factor, but in a highly competitive niche such as law and for keywords that have incredibly high commercial value, we need every ‘point’ we can get.
Website optimizations are a forever ongoing process; with shifts in hosting and additions of new content over time, a website’s scores can change, as can what a user experiences. Thus, with a few hours of development work on the site each week, Vix managed to get the Client's site to a place where its scores and usability crush the competition. Google will, in time, reward us for this greatly.
Because of some common optimization tools (such as Nitropack), the site would render a little strange and bump up and down before ultimately loading OR would glitch a little on interaction. Vix mitigated that from the user’s experience while maintaining high scores across the board. This is a common problem Vix sees with most theme or platform-built sites which rely on plugins for optimization.
Note: Google pages speed insight scores can fluctuate throughout the day, but Google looks at the average
Impressions Growth = 45%
Clicks Growth = 143%
Impressions Growth = 44%
Clicks Growth = 163%
Impressions Growth = 61%
Clicks Growth = 168%
Vix was able to maintain an average CPA of $2,102 which is a true milestone in an industry as competitive as Personal Injury is in Los Angeles. Comparing this to Cost Per Click's industry average CPA of $6,000 we can now see the profound benefits of the investment into SEO.
Not only is Vix driving a lower CPA than with Paid Ads but the Client is now starting to benefit from the compounding interest of link building, which is, traffic that won't stop coming if you shut off ads.
Vix is pleased that this Client has now committed to a long-term partnership and increased their monthly marketing expenditure. Vix will continue to dominate the statewide search results for the Client and eventually go national.
Special Security Services owner, Jack Berry, came to Vix with a simple mission, to scale the business. Jack wanted to build a strong and thriving online presence to accurately, and effectively market his business. The task at hand meant attacking from the ground up, starting with a new website (optimized of course), full SEO strategy and implementation, Google ads set-up and management, the list goes on. Having the ability to build a campaign from scratch allowed Vix to jump full force into setting a solid foundation, capable of yielding the success that followed. Being that Special Security Services had zero online presence, we had to start at the very beginning: creating a website. Vix’s SEO and link building efforts allowed Special Security Services to grow their online presence and start ranking first page on Google.
A group of individuals chose to change their lives for the better and achieve sobriety. Years later, these individuals wanted to share their paths to success with others and create the same opportunities they had for those still struggling with substance and alcohol abuse. Hollywood Hills Recovery was born. The founders of Hollywood Hills Recovery came to Vix with a vision; To launch a luxury rehab facility in the Hollywood hills and help people worldwide achieve and maintain sobriety through a combination of traditional and holistic practices with an emphasis on community. Vix implemented an Omnichannel marketing approach for the initial launch to see what worked best at driving leads.
Lawrence of La Brea owner, David Nourafshan, approached Vix Media Group expressing great interest in taking his vast inventory online and stepping into digital marketing for the first time in 30 years. David’s collection includes thousands, if not tens of thousands, of extremely high-end luxury rugs. His inventory management system was built on an archaic system from the 60s. It got the job done for David and his company for years… but as his competitors around him grew very quickly with their online efforts, he knew he had to get moving. Build an online foundation for Lawrence of La Brea suitable for both high-profile designers and luxury retail shoppers. Next, use an omnichannel marketing approach to scale Lawrence of La Brea's digital presence to a global audience, and of course, grow revenue.