Insights to Help You Grow Smarter

Stay ahead of the curve with expert insights from the Vix team.
From SEO trends and paid media strategies to branding, design, and technology, our insights hub gives you the knowledge to make better marketing decisions and drive sustainable growth.
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How to use Facebook Lookalike Audiences

A Facebook Lookalike Audience is a great way to reach new individuals who are likely to get interested in your brand since they're similar to your best existing clients. Before you start creating your Facebook Lookalike Audiences, you must ensure you're the admin for the pixel or page you're creating it from.

How to Go Live on TikTok

TikTok is one of the most popular social media platforms on the planet, and it’s becoming increasingly common to see teens and people in their twenties streaming live music or chatting with friends through TikTok.

How to Choose an SEO Agency

Ending up with the right SEO agency requires you to go about the choosing process logically and smartly without inconveniencing your business. Choosing the wrong SE company may lead to business frustrations like commanding low leads and sales and a low traffic drive, among others.

How Social Commerce Is Reshaping Customer Experience

You're probably familiar with the term social commerce. But what is it, exactly? In a nutshell, social business refers to using social media platforms to facilitate transactions. It includes everything from product discovery and research to purchase and post-purchase activities.

How Much Does an Influencer Campaign Cost

Influencer marketing is among the top ways to reach your target audience, particularly on social media. The influencers themselves can drive immense value to your brand. It has been gaining popularity, with brands increasingly turning to social media stars to help promote their products and services. But how much does an influencer campaign cost?

4 Ways to Get on Your Followers’ Instagram Favorites Feed

Whether your Instagram feed is solely dedicated to your own brand or you offer a behind-the-scenes look into your brand, how you find and add followers will determine how successful your Instagram feed will be.

12 Social Media Platforms Your Brand Should Be Using in 2022

Social media is a powerful marketing tool but can also be a lot of work. Designing engaging posts for each platform can be time-consuming and lead to lower engagement levels. However, with so many different platforms now available, it’s more important than ever to figure out which ones your brand should use to get the best results.

10 tips to rev up your LinkedIn marketing analytics

LinkedIn is a popular social media platform with over 300 million users, and it's also a great way to keep your brand and career networking up-to-date. Although it can be difficult to find stats on the success of your marketing efforts, this article will share ten tips to rev up your LinkedIn marketing analytics by providing some data points.

10 Tips to Get Started with Experiential Marketing

Experiential marketing can be a powerful tool for businesses only if done right. To create a successful experiential marketing campaign, businesses must focus on the customer experience and ensure that every element is carefully considered and executed. Additionally, businesses should make sure that their event is shareable and personal. By following these tips, you'll be able to create an experiential marketing campaign that is truly impactful and memorable.

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