Interactive Marketing has been the fastest growing form of marketing technology. Interactive marketing allows for a greater customer engagement than traditional marketing. Beginners Guide to Interactive Marketing is a guide to building a social media strategy that will be effective and make your customers feel valued. Beginners guide to interactive market covers the following topics:
Introduction
Social media is a form of interactive marketing that allows businesses to connect with customers and share their content. Social media is particularly effective because it allows for two-way communication between businesses and customers, unlike traditional marketing methods which provided no opportunity for customer response.
Strategy
Many companies want to use social media but don't know where to start. It is important to have a strategy before starting any social media or interactive marketing campaign. Your strategy should cover all platforms of your marketing plan and be unique to your business.
Execution
Execution includes the creation of content and scheduling of social media posts. It also includes reposting your content and engaging with customers through comments and direct messages.
Monitoring and Analysis
You should monitor your KPIs (key performance indicators) and respond to any trends and analyses. For example, if you are using social media, the KPIs include but are not limited to the number of likes, comments and shares on your posts, impressions of followers or subscribers. Types of interactive marketing strategies that companies use include:
Contest
Reward a customer for a particular action. Contests are a great way to incentivize customers to engage with your brand and spread your message.
Interactive Polls and Survey
Use polls to find out what questions your customers want to be answered. Then use surveys to find out what problems your customers are having or what they think about you as a company.
Quiz
The quiz is an opportunity to learn what your customers know about you.
Online Games
Online games encourage customers to interact with your brand or give your customers virtual 'things' to do.
Personalized Content
Personalize your message and products to the customer's needs, interests and preferences.
Interactive Video
Allow customers to talk about your brand. Interactive videos allow the customer to give feedback, respond or ask questions.
Countdown
Create countdowns to keep your customers interested and engaged.
Calculator
Return on investment calculators helps to figure out how much time and money you can earn from an investment. For interactive marketing to be successful, it requires great content and, most importantly, a value proposition. Your content should include the answers to your customer's questions, what problems your product and service can solve, or how you can save them time, money or effort. The content should be specific to your target market.
The pyramid of content outreach is a strategy used to create content that will spread quickly. Which is a good way to get your content in front of the right audience. The pyramid of content is made up of five tiers which include;
Identifying the Target Audience
Identifying the target audience is the first step in creating content for outreach. You must first determine your customers' questions and problems and what they want to learn before you create any content.
What or Who Influences your Target Audience
Think about what affects the customer's decision-making process. Identify what influences your customer's decisions and develop content with the influence in mind. For example, consider popular music or movies if your target audience is young adults. Look out for what influencers share to find the best one to promote your brand. Use the influencers that share similar content. For example, if you are selling a weight loss product, look for bloggers who focus on weight loss and vegan.
Reaching out to the Best Influencer to Market your Brand
When you identify the influencers, make sure to follow your target audience straight to them. Choosing the best influencer to market your product is the best strategy to get your content in front of the right audience.
Contact your Intended Target Clients
Contact an influencer to reach out to your target audience and market your brand. By connecting with the right people and responding to their questions and needs, you can create a community of loyal customers actively engaged with your brand.
Conclusion
Businesses and marketing professionals should use interactive marketing to engage customers and convert them into loyal customers. Interactive Marketing is one of the most popular forms of marketing today because it provides businesses with a better user experience and greater customer engagement.
