The holidays are a time of togetherness and celebration. For retailers, this also means it is when they see their most significant sales of the year. That said, businesses should also know that this is when consumers are most active on social media. It's an excellent opportunity for companies to leverage marketing campaigns and social media advertising to reach more potential customers this season.
1: Use special features, such as gift guides
A guide for shoppers is an effective way to provide valuable information about different products. It can be a list of best-selling gifts and ideas on finding the perfect gifts, or it can be just a compilation of the latest trends in holiday gifts. It is essential to make your guide easy to read and visually appealing. Giving it special features like images, gifs or videos can also make it more engaging.
2: Give away or promote holiday-themed limited-time discounts (LTD) on social
Vix Media Group will help you create unique deals that are a part of the holiday season's festivities. It can be more than just holiday-related items; you can also develop sales for other seasonal products. This intelligent strategy is often overlooked, as people sometimes expect a deal during the holidays. Limited-time discounts allow you to promote your products and engage with your followers.
3: Promote upcoming holiday events
If you have a holiday-themed event in your area, such as a parade, craft fair, or holiday party, you can use social media for advertising it. You don't need an expensive marketing campaign to do this; use social media content that promotes the event and shares it on suitable channels. Sharing posts from other brands or businesses can also promote your event. It can also be an excellent way to attract more customers to the event.
4: Help people make their wish lists
An easy way to promote your product and engage with consumers is to allow them to make their wish lists on social media. You can use a page on your website where people can submit their wishes or ideas in exchange for unique products. It is a simple way to show off your product, but it is also effective at helping you engage with consumers as they tell you what they like and dislike about your products.
5: Use particular themes on social
You can create a theme for the holiday season and share it on social media. It would make it easy for people to spot what you have to offer and to find out more about your company. It can be a page or a series of photos showing off the products that are part of the holiday season. The images will be easy to understand and may attract more people to your brand. It can also be an excellent way to promote your products on social media.
6: Use trending challenges on Tiktok
Using a trending challenge on Tiktok is an excellent way to engage your followers and get them talking about you. A trending challenge can be based on the holiday season or more of an activity people do in the spirit of the season. It will also help you attract more attention to your brand, even if it's just for a short period. It is exciting to see what people are posting on social media, and holiday-themed challenges are an excellent way to see what people are talking about.
7: Create a brand holiday gallery on Instagram
Instagram is one of the best ways to promote your products. You can create a gallery of your product for people to see. It will make it easier for people to find you and give you more exposure; however, it can also be an excellent way to engage with consumers and encourage them to shop from you. It could be introductory information about your company and products, or it could be images or videos that show off your products. You can also use this method to promote other brands by sharing holiday-themed photos that other brands have already posted.
Vix Media Group is a digital marketing agency helping businesses with social media and search engine optimization for years. They want to help you, whether you are a holiday retailer, a business owner that wants to use the holidays to boost your online reputation, or any other brand that is part of the online sales pushes during the holiday season.