10 Benefits to Creating Video Content for Blog Engagement

Introducing video content to a blog can be a great way to engage readers. Video is an incredibly powerful medium that conveys emotion and meaning in ways that text and pictures alone cannot match.

October 24, 2022 5:31 PM

10 Benefits to Creating Video Content for Blog Engagement

Cases have shown that people are far more likely to remember information presented in a video than in other formats. As a result, including videos on a blog can be an effective way to increase reader engagement and ensure that your message is remembered.

1. Powerful Medium

For one thing, video is an incredibly powerful medium. A well-made video can convey a lot of information in a short time, and it can do so in an engaging and visually appealing way. Video is also great for showing personality and building relationships with readers. When people can see your face and hear your voice, they're much more likely to feel like they know you and trust what you say.

2. Highly Shareable

The video is highly shareable. If someone enjoys your video, they're much more likely to share it with their friends or followers, which can help to expand your reach and grow your audience. Video is more fun than written content. Let's face it - most people would rather watch a video than read a blog post.

3. Video Content Is More Engaging Than Text and Images Alone

A picture may be worth a thousand words, but a video is worth even more. In the age of social media, creating content that will capture attention and encourage engagement is more important than ever. Video is one of the most effective ways to do this. People are more likely to watch a video than read a blog post, and videos are more likely to be shared than other types of content.

4. Videos Can Help You Connect With Your Audience on a Deeper Level

In today's world, video content is more important than ever before. Not only do videos help you connect with your audience on a deeper level, but they also allow you to share your message in a more engaging and visually appealing way. Including videos on your blog can help you boost engagement, build trust, and develop relationships with your readers.

5. Videos Can Humanize Your Brand and Make You More Relatable

These days, video content is more important than ever before. In a world where we are constantly bombarded with marketing messages, it can be difficult to cut through the noise and connect with your audience. When you create videos for your blog, you have the opportunity to humanize your brand and make yourself more relatable.

By sharing your story and your passions, you can create a strong connection with your viewers, encouraging them to keep coming back for more. In addition, videos are also a great way to build engagement. By encouraging your viewers to leave comments and share their experiences, you can create a community of like-minded individuals who can support and encourage each other.

6. Videos Can Show Off Your Expertise and Knowledge

As anyone who has tried to write a blog knows, regularly coming up with fresh and engaging content can be challenging. That's where video content can come in handy. By creating videos to accompany your blog posts, you can not only add an element of visual interest but also showcase your expertise and knowledge on the topic at hand. In addition, videos can help to break up the text of a long blog post, making it more visually appealing and easier to read. And because they're easy to share, videos can also help increase your blog's reach and attract new readers.

7. Videos are great for SEO Purposes

As a savvy business owner or marketing manager, you know that SEO is important for driving traffic to your website. You may also be aware that video is one of the most effective ways to improve your SEO. In fact, including videos on your website can help you rank higher in search results and get more views.

8. Videos Can Increase Website Traffic

Video content is a great way to increase reader engagement on your blog. Not only do videos add another layer of information and interest to your posts, but they can also help to increase website traffic. When readers see that you have a video on your blog, they are more likely to click through to watch it. This not only helps boost your page views but also helps to increase the number of time readers spend on your site.

9. Videos Can Help You Build Brand Awareness

Creating video content for your blog is a great way to engage your audience and build brand awareness. People are more likely to watch a video than read a blog post, so you're more likely to reach a wider audience with your videos. In addition, videos are more shareable than written content, so your readers can help spread the word about your blog by sharing your videos with their friends. Finally, videos allow you to show off your personality and create a connection with your viewers.

10. Videos Can Help You Boost Sales and Conversions

A well-executed video can be a powerful tool for boosting sales and conversions. By appealing to the senses of sight and sound, videos can deliver a message in a way that is both engaging and memorable. Furthermore, videos can help build trust with potential customers by providing a glimpse into your brand and what it offers. In particular, customer testimonials and product demonstrations can effectively convince someone to make a purchase.


Video content is engaging and can keep people on your blog longer, allowing you more time to convert them into customers. Additionally, video content can be used in other marketing channels for even more impact. By including videos as part of your overall content strategy, you're sure to see better results from your blog and increased ROI from your marketing efforts.