TikTok SEO tips for attracting Gen Z

Created on:
August 23, 2022

Are you on TikTok? If not, you're missing out on a huge opportunity to reach Gen Z-ers. With over 800 million monthly active users, TikTok is one of the most popular social media platforms. And thanks to its algorithm, it's also one of the most effective platforms for reaching your target audience. So, how do you ensure that Gen Z-ers see your content on TikTok? Here are seven tips

1. Use Trendy Hashtags

Anyone who wants to attract Gen Z to their TikTok account should start by using trendy hashtags. Hashtags are one of the most important tools for TikTok users since they allow you to discover new content and connect with like-minded people. By using hashtags that are popular with Gen Zers, you can ensure that your content is seen by the people who are most likely to be interested in it.

Additionally, you can use hashtag challenges and trends to get even more exposure for your account. For example, the #DontRush challenge was recently started by a Gen Z group of Gen Zers and quickly went viral, with millions of people participating. If you can get involved in trends like this, you’ll surely attract attention from Gen Zers.

2. Use Relevant Keywords

In addition to using trendy hashtags, another TikTok SEO tip for attracting Gen Z is to use relevant keywords. Keywords are people's words and phrases when searching for content on TikTok. By including relevant keywords in your account bio and the titles of your videos, you can make it easier for Gen Zers to find your content.

Additionally, you can use hashtags as keywords to make your content more searchable. For example, if you’re a fashion blogger, you might use the hashtag #ootd (outfit of the day) as a keyword. This will help Gen Zers searching for fashion content find your videos more easily.

3. Use Engaging Thumbnails

Once you’ve optimized your account bio and video titles with relevant keywords, it’s time to focus on your thumbnails. Thumbnails are the first thing people see when they come across your videos on TikTok, so making them engaging is important. You want your thumbnails to be eye-catching and visually appealing while also giving potential viewers an idea of your video.

You can use Canva or another online design tool to create professional-looking thumbnails that will grab attention. Include relevant keywords in your thumbnails to appear in search results. With these three TikTok SEO tips, you’ll surely attract Gen Zers to your account!

4. Post Interesting and Original Content

In addition to using the right keywords and hashtags, another important TikTok SEO tip is to post interesting and original content. Creative and unique content is more likely to grab attention and get shared on TikTok. So, if you want your videos to be seen by Gen Zers, be sure to post interesting and different content from everyone else.

You can also use trends and challenges as inspiration for your content. For example, the #DontRush challenge mentioned earlier was started by a Gen Z group of Gen Zers and quickly went viral, with millions of people participating. If you can get involved in trends like this, you’ll surely attract attention from Gen Zers.

5. Use Attractive Visuals

In addition to posting interesting and original content, another way to make your videos more appealing to Gen Zers is to use attractive visuals. Thanks to TikTok’s algorithm, videos with attractive visuals are more likely to be seen by users. So, if you want your videos to be seen by Gen Zers, use high-quality visuals to grab their attention. Additionally, you can use filters, effects, and transitions to make your videos more visually appealing.

6. Use Popular Music

Music is a huge part of the TikTok experience, so it’s no surprise that using popular music is a great way to attract Gen Zers to your account. Gen Zers are always on the lookout for new music to listen to, so if you can use popular songs in your videos, you’ll be sure to grab their attention. Additionally, you can use TikTok’s built-in music library to find popular songs that you can use in your videos.

With these TikTok SEO tips, you’ll be able to attract Gen Zers to your account and get your videos seen by more people!

7. Collaborate with Other Creators

Collaborating with other TikTok creators is a great way to see your videos by more people. When you collaborate with other creators, you can reach a whole new audience of potential viewers. Collaborating with other creators can also help you get featured on the for You page, which is TikTok’s main discovery page. If you can get featured on the for You page, you’ll surely attract attention from Gen Zers. So, if you want to get your videos seen by more people, be sure to collaborate with other creators.

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