As video becomes an increasingly important part of online marketing, it's crucial to employ effective SEO tactics to ensure that potential customers see your videos. Video SEO is still a fairly new field, and there are still things you can do to improve your videos' ranking. Here are top tips for video SEO:
Make sure your videos are properly tagged
One of the most important things you can do for your videos' SEO is to tag them properly. Tags help to categorize your videos and make them more likely to show up in relevant search results. Make sure to use relevant keywords in your tags and be specific rather than general. For example, if you're making a video about cats, use tags like "cat videos," "cats," and "pet videos."
Make sure your videos are properly titled
Just as important as your tags are your video titles. Again, use relevant keywords, and make your titles catchy and interesting to potential viewers.
Examples of proper titles:
• "How to Train Your Cat"
• "The Top 5 Cat Toys of 2017"
• "Cats: The Misunderstood Animal"
Use a relevant and descriptive video thumbnail
The thumbnail for your video is like the cover of a book: it's what viewers will see first, and it needs to be eye-catching to entice them to watch. Make sure your thumbnail is relevant to the content of the video and that it is high quality. A thumbnail should entail:
• A good, clear shot of the video's subject
• A strong and eye-catching color scheme
• Text that is easy to read
Make sure your videos are hosted on the best video sharing websites
Make sure to submit videos to all of the major video-sharing websites to get the most exposure. The most popular video-sharing websites are YouTube.
Optimize your video for keyword phrases relevant to your niche
Using a relevant generic phrase is good, but it's even better if you can target a specific keyword phrase. For example, if you're making a video about cats, you'll want to target the keyword phrase "cat videos." You can do this by including the keyword phrase in your title, tags, and description.
Embed your videos on your website and blog
Videos have a very high click-through rate, so it's a good idea to embed your videos directly on your website and blog. This way, people interested in your content will be more likely to watch your videos, too. When you embed a video on your website, make sure to use the embed code provided by the video hosting site rather than copying and pasting the video URL. This will help ensure that the video is appropriately credited and that viewers can easily watch it.
Share your videos on social media
Another great way to get your videos seen is to share them on social media. Twitter, Facebook, and other social media sites are a great way to reach a wider audience. Make sure to include links back to your website when you share videos on social media.
Submit your video to relevant websites and forums
Some websites and forums are dedicated to specific topics or niches. If you have a video that is relevant to one of these sites, submit it. This is a great way to get traffic and exposure for your videos.
Use video transcription services
When you transcribe your video, it becomes easier to share on the web. Several websites let you paste a transcript of your video, and they will automatically create a playable HTML5 video for you. This is a great way to get more exposure for your videos.
Create a video blog
Start if you're not already using video as part of your blog. Video is a great way to engage with your audience and show that you are passionate about your niche. A video blog involves adding video to your blog posts rather than writing out the content of the video in text format.
Add a video sitemap
A video sitemap is a link on your website that points to all your videos. This makes it easier for search engines to find your videos. If you have a lot of videos on your website, this will help them all get indexed quickly and effectively.
Optimize your videos for Google search
Google has been slowly but surely incorporating videos into its search results, so it's essential to make sure your videos are optimized for Google search. Some things you can do to optimize your videos for Google include:
• Make sure your titles and descriptions are keyword-rich.
• Including a link to your website or landing page in the description of your video.
• Embedding your videos on your website and linking to them.
• Including a transcript of your video in the description, with relevant keywords.
In conclusion, using video in your SEO strategy can be a great way to get more traffic and exposure for your website. . By following the tips in this article, you can create informative and engaging videos and will help you rank higher on search engine results pages.
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