How to Create a Social Media Strategy in 10 Easy Steps

Social Media emerged as a critical marketing tool for businesses worldwide due to its broad outreach and global acceptance. Using the various platforms has enabled organizations to build their brands, connect with their audiences, convert potential clients and drive more traffic to their websites.

November 16, 2021 6:50 PM

How to Create a Social Media Strategy in 10 Easy Steps

These gains are only possible if you take the time to create a detailed and effective social media strategy. The strategy is essential in helping you define the business goals and objectives, knowing the target audience, and setting the goals you want to attain in a particular year. To ensure you come up with an effective strategy, here is a breakdown of ten easy steps you can use to create a social media strategy.

Define the Key Goals and Objectives

The initial step to create an effective social media strategy is defining your business's key goals and objectives. When you are clear on what you hope to achieve, you can create specific, measurable, achievable, relevant, and timely goals. When defining the goals and objectives, allocate them a time limit even if they may seem off the mark in the initial stages. Be clear on the brand identity you seek to create, the engagements and conversions, and the returns you seek to get.  

Know Your Target Audience

When creating an effective social media strategy, you should make sure to know your target market and understand the consumer behavior they project. Developing a detailed customer persona helps you understand the needs of your target market, resulting in a personalized social media strategy. To obtain this information, conduct detailed research around the demographics such as age, education, and relationship status. You can also get information regarding their
• Interests
• location
• Beliefs
• Language and
• Attitudes

Identify the Social Media Platforms to Use

One of the best ways to use social media platforms is by employing a cross-platform strategy. While there are several platforms that you can use, it is advisable to target popular amongst your target audience. Defining these platforms allows you to create a strong presence that will help you dominate the initial results of search engines during searches. You will also customize the different styles, audiences, and platforms' purposes to ensure they are suitable for the business.

Identify the main competitors

The main competitors to your business will help you learn the strategies that should not be employed and those that are working. Understanding how they conduct their business and campaigns will help you learn and create an effective strategy for differentiation. Having a unique brand identity and social media strategy will help you give a more personalized approach to your campaign and implementation.

Define the type of content to post

The main selling point for social media platforms is in content creation. You need to define the type of content you want to communicate to your audience and ensure it is valuable. Whether you will use videos, images, blogs, or graphics, it is crucial to make the content valuable and of good quality. Since there are different formats for different platforms, make sure that the blogs you write or images and videos you post meet these standards and are evergreen. Developing a schedule to update these platforms will help gain consistency and build a following on the pages.

Employ the Use of KPIs

Creating a strategy to analyze your progress is essential as it will show how effective your strategy is in meeting the overall goal. Once you establish clear and measurable targets, create a mechanism to ensure you can determine whether they are being met or not. Key Performance Indicators, otherwise known as KPIs, are essential to analyze the performance of the strategies you employ. Consider the reach of your posts, the engagements, likes, and shares.

Use the 70-30 Rule

This rule dictates that you should create engaging content up to seventy percent, with thirty percent promotional content. The engaging content will help your clients feel that they are part of the conversation rather than just a target for sales. You should therefore make this content valuable and exciting. Whenever you post the promotional content, the target audience will consider the information highly important since you already have their attention.

Engage with Influencers

Engaging influencers effectively reaches out to your target market and creates an effective social media strategy. The social media influencers can help produce quality content and reach out to their followers and a more significant market. The benefit of the influencers is that they can help you build brand credibility while increasing its reach.

Monitor and Measure your Results

The best way to gauge the success of your social media strategy is by continuous measuring and monitoring of results. This strategy will help you know the most effective content based on user engagement, reach, and other user statistics. If anything is not working effectively, it gives you room to change or modify them to meet the intended purpose or audience. It also saves you from continuous spending on a strategy or plan that has no returns.

Review and Analyze your Strategy

The best social media strategy is flexible and agile, allowing you to change it and integrate analytical results.  If you are not meeting the mission you set off with in the initial stages, change the content type created or switch to a more friendly social media platform. Whatever the results are, whether positive or negative, conducting a review and analysis enables you to understand your current position against the intended result clearly.  


Taking careful consideration of the above steps when creating your social media strategy will ensure that you develop a highly effective and efficient plan. Remember that the nature of communication on these social media platforms is two-way, so your strategy should incorporate active listening to the audience. The tech-world is constantly changing and it is vital that your strategy incorporates these changes while being open to new ideas.