How to Schedule Reels in 4 Easy Steps

Get a free marketing audit

1. What Are Instagram Reels?
2. How to Schedule Reels in 4 Easy Steps
3. How to Create a Reel From the Instagram Home Screen
4. How to Create a Reel From the Instagram Stories Camera
5. Preview and Add Additional AR Effects and Text
6. Share Your Instagram Reel
7. Conclusion

Part of that is providing professionalism in all areas of your craft. To do that, you need to be able to demonstrate your skills by scheduling a reel. Your reel is more than just showing off your work. It's selling you as being a pro.

What Are Instagram Reels?

An Instagram reel is a new way to show off your best photos and videos on the Instagram platform. You can link your account to an existing reels page or create one right in the app. With an Instagram Reel, you can look back over your entire Instagram feed. When you make a reel, it's like taking a trip down memory lane to all the great moments you've shared with friends, fans, and family members on Instagram.

Close-up of vintage film strip on a dark background

How to Schedule Reels in 4 Easy Steps

Creating and publishing a reel is essential to building your brand as a video producer. Not only does it help to expand your client base, but it helps you stand out from the rest of the pack. Here are four simple steps you can use to schedule your video production in no time at all:

Storyboard Concept

The Storyboard concept is the starting point for creating a new sequence. It allows you to create a basic story that can be used as a jumping-off point to build your whole reel. The Storyboard Concept helps give you a sense of direction and focus for the reel, allowing you to learn from experience and build there. To get started, click on New Reel in the Dashboard to open up the Storyboard Concept window.

Shoot Your Instagram Reel

Your Instagram reel is a snapshot of who you are as a brand and model. Think about it as an extension of your Instagram bio, where you get to highlight your skills, show off what makes you unique, and give clients a preview of the fantastic work you've produced. You can create and access IG Reels in three different ways:

The Reels Tab

The Reels tab of your account allows you to schedule your Reels across all platforms and devices. To get started, select the calendar icon at the bottom of the screen.

How to Create a Reel From the Instagram Home Screen

Creating a reel from the Instagram home screen is easy. Tap the icon that looks like a camera at the top of your home screen and clicks' Photos and Videos,' then taps on one of your recent photos to see your photos. Tap it and swipe up on it when you find one you want to use. This will bring up an identical set of options as they did before. Just go through them again (you don't have to edit), so you can create a new Instagram story with this photo and follow the steps to schedule it out onto your Instagram feed.

How to Create a Reel From the Instagram Stories Camera

How to Create a Reel From the Instagram Stories Camera To create a reel from the stories camera, open your story and tap the icon in the bottom right corner of the screen. Select "Reels" from the options and follow these steps: 1 Tap on "My Reels." 2 Choose which images you want to include in your reel. 3 Click "Done" at the bottom of the screen when you're finished — you can add more reels later.

Preview and Add Additional AR Effects and Text

With AR Effects, you can preview how your video will look with various effects and then choose one or more to add to your in-progress reels. Here are the four steps: Step 1 of the reel scheduling process previews your video. To preview a video, click on it from your project page and click "play" to start viewing and selecting the perfect candidate for a position. Then, when you have narrowed down your search to one or more films that are a good match for the job, it's time to add some professional finishing touches.

Woman dancing in neon lighting with vibrant colors

Share Your Instagram Reel

To make your Instagram reel more dynamic and engaging, consider using hashtags and a #hashtagline that matches your content. To find trending topics, search for the hashtag in the search bar of Instagram and see what is being talked about. First things first, you'll need to share your Instagram reel. To do this, hit "Share" and choose which platform you want to share it with. Your Instagram reel can be shared on Facebook, Twitter, and email, so pick the right one for you. Click "Share" again after making your selection, then select the audience you're sharing it with (Facebook allows you to choose a custom audience).

Conclusion

In summary, it is possible to schedule reels via Twitter. It's not instantaneous, but you can let your followers know when a new video is posted with a bit of planning. For many people, this will be sufficient. Suppose you're looking for an even more immediate solution, though. In that case, you may want to consider using an RSS feed or social media management service to post videos as soon as they are uploaded automatically.

Written by David Casey

Founding Partner

Disclaimer: The information in these resources may lead to unprecedented online growth, massive engagement, and an overwhelming surge in your business success. Proceed with caution, as we cannot be held responsible for any sudden increase in sales, followers, or popularity. Read at your own risk of becoming wildly successful.

Ready to Turn Insights Into Action?

Reading about strategy is one thing — putting it into practice is where the growth happens. Partner with Vix Media Group to align your marketing with your business goals and start seeing measurable results.

Talk to the experts

Underlying Motivators

Related resources

A 90-day launch workbench reviews instrumentation and tracking exceptions without promising payback inside the horizon.

What a Realistic First 90-Day Marketing ROI Plan Should Measure Before It Promises Payback

Our first 90-day marketing plan prioritizes instrumentation, learning, and scaling decisions, with explicit costs and conversion delays—not a promise of payback by day 90.

A synthetic record reaches a won CRM stage while its source remains unresolved, separating outcome from attribution completeness.

Form Fill to Sale Attribution: How We Trace Every Step Without Pretending the Record Is Complete

We trace the evidence from form acceptance through CRM handoffs and sales outcomes, keeping missing identifiers, incomplete records, and reconciliation gaps visible.

A fictional two-way nurture conversation pauses acquisition messaging after a reply and assigns human follow-up.

The Seven Follow-Up Systems We Use Before Scaling Paid Traffic for a New Brand

Our seven-part follow-up framework tests capture, ownership, nurture, suppression, and recovery before paid traffic scales, keeping lead activity distinct from sales outcomes.

Jesse Christiansen

An illustrative customer-list audience is held because source evidence is missing; activation is disabled.

Before We Used AI Audience Data, We Checked Rights, Sensitive Categories, and Platform Rules

Before activating AI audience data, we examine provenance, permitted use, sensitivity, and platform eligibility. Technical compatibility does not establish data rights.

Tallie Thompson

A synthetic qualified CRM event returns to an ad-platform receipt, where diagnostics still require reconciliation.

Offline Conversion Tracking Is Valuable. It Is Not an AI Advertising Strategy

Offline conversion tracking connects later CRM outcomes to advertising. It improves measurement and feedback without replacing decisions about the offer, market, or sales process.

An illustrative new campaign remains paused; enabling delivery is locked behind a separate human approval.

Agentic Ad Management Did Not Reduce Our Work. It Expanded What We Could Inspect

Our agentic ad workflow expands bounded inspection while keeping strategy and approval with people. Each authorized action is followed by a check of the resulting state.

A research workbench compares Viant open-internet advertising, Omneky creative and launch, and Albert campaign optimization as vendor claims.

Three Autonomous Ad Platforms, Three Operating Models: What AI Ad Management Actually Automates

We compared three autonomous ad platforms by operating model, separating vendor capabilities, advertiser authority, and native automation rather than assuming equal autonomy.

The planned GA4 ratio divides identifiable AI referral sessions by Organic Search sessions, not Search Console clicks.

AI Referral Traffic and Organic Search Need Different Measurement Rules

AI referrals and organic search follow different measurement rules. We explain why a credible comparison needs verified access, consistent scope, and clear limitations.

An illustrative AI-cited educational guide hands readers to a service comparison; a later form is a separate page role.

AI Citations and Customer Visits: How We Would Test Whether the Surfaced Page Matches the Visited Page

We outline a test comparing AI-surfaced pages with customer visits, explaining why an overlap percentage needs matched evidence rather than an assumed shared journey.

A fictional journey moves from an unselected AI citation to a later branded Google search; the causal link is unproven.

AI Search Measurement: How We Would Test Whether AI Visibility Preceded a Google Click

We outline how to test whether AI visibility precedes a Google click, while keeping observed search activity separate from unverified claims about earlier influence.