Search Engine Optimization & Marketing

Increase your online presence with a customized SEO audit and optimization plan as well as a tailored SEM plan to grow your business.

January 13, 2021 9:07 PM

Search Engine Optimization & Marketing

Search engine optimization is a way of increasing the quantity and quality of traffic to your website through organic search engine results. Search engines are the number one traffic to your site. Studies have revealed that using search engine marketing efficiently will lead to an increase in revenue. There are two types of SEO, on-page, and off-page (on-going). We provide both services.

On-page SEO refers to editing all the content and contextual elements on a website so that search engines can efficiently index on the site. After indexed, search engines use a formula to “rank” the site based on searchable keywords. The better the websites rank, the more people will see it. This is because the site will appear higher on the search engine results page.

Off-page SEO uses continuous tracking, analysis, and adjustments to manage a website. Search engines are continually changing due to new algorithms and the development of new features. By implementing an off-page SEO strategy, you allow your business to stay ahead of other competitors regardless of changes in the search engines.

Another service Vix Media Group provides its industry-leading search engine marketing and online advertising services. SEM is a type of internet marketing that includes the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. We offer a broad spectrum of online advertising campaigns. We have a team of excellent experts that will develop a winning strategy

that is custom-tailed to your campaign's goals. Our track record of campaign management and client return on investment (ROI) is concrete proof that we have earned the reputation as a leader in online marketing. We have expert-managed SEM campaigns that are built on practice and years of experience. These are the many online advertising campaigns styles we offer:

•    SEM Pay-Per-Click Marketing Campaigns – this a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. This is a way of buying visits to your site, instead of attempting to earn them organically.

•    Targeted Display Advertising Campaigns – this is a type of advertising that uses banners (static images, videos, and HTML5) of numerous sizes to display advertisements on websites and apps while users surf the web. This type of advertising targets potential customers based on a broad set of variables, such as demographics, online habits, and interests.

•    Remarketing / Retargeting Advertising Campaigns – this is a type of advertising finds a way to reach out to the customers who don’t purchase their first visit to your businesses site. Even if your website gets a lot of traffic, that doesn’t always mean that sales are being made. Typically, only two percent of web traffic converts to a sale on a first-time visit. This type of advertising focuses on the other 98 percent of customers. Retargeting advertising usually uses cookies dropping ads, while remarketing uses email.

•    Product Listing Advertising -  these are the cost per link (CPC) ads which online merchants purchase through AdWords. These types of ads show up on Google Search pages to the left, and top of the results. These ads usually feature a product image and are tailored towards products and product categories.

•    Small Business PPC – this is for small businesses needing an immediate source of traffic and potential customers and leads.

•    Mobile Advertising Campaigns – this type of advertising taps into mobile for new forms of exciting campaigns which entice consumers to engage rather than interrupting their experiences. Advertising can take place as text ads vis SMS or banner advertisements that appear embedded in mobile websites.

•    US Hispanic Marketing Campaigns – this is a type of marketing that creates ads explicitly geared towards a Hispanic audience.

Digital marketing is a way to take your business to the next level. Vix Media Group would be thrilled to help you achieve your company’s goals by providing results-oriented innovative digital marketing solutions.