The Impact of Cybersecurity on your SEO

Over the past several years, cybersecurity has become one of the most talked-about topics in marketing. As more and more businesses become digital, marketers need to be aware that cybersecurity is a significant issue that affects online companies.

February 10, 2022 8:31 PM

The Impact of Cybersecurity on your SEO

What is SEO in cyber security?

Businesses are dependent on the Internet and websites for promotion, sales, and overall survival. This means that there is a lot of power in a website's search engine ranking. Search Engine Optimization (SEO) boosts your business's visibility on search engines such as Google and Bing. This increases the chances of conversion, which means more customers buy from you. As a website owner, SEO must be at the forefront of your mind regarding internet security. There is no point in investing in great SEO if cybercriminals can attack your website and undo all your hard work.

What are the issues of cyber security?

There exist several cybersecurity issues. These issues include;

Software vulnerabilities

The software is usually written by human beings and bears flaws, which hackers can exploit to acquire access to the system.


Some people are called "Black Hat" hackers or simply hackers who do what they do for malicious purposes like getting personal information from innocent people.

DDoS attacks

This is a network-based attack wherein hackers try to exhaust the bandwidth of systems so that legitimate traffic doesn't get served anymore.

Setting and forgetting

Sometimes, mistakes can happen when you configure your firewall/router to access your system, and you forget about it afterward. If the configuration is weak enough or has loopholes, hackers will surely take advantage of them and exploit your system as a result.

Social engineering attacks

Believe it or not, sometimes the weakest points in your organization's security are people who aren't properly educated on how cybercrime occurs (i.e., how phishing works).


They exist to put a dent in your business' productivity by either infecting/corrupting files on.

Impacts of Cybersecurity on your SEO

Cybersecurity and search engine optimization (SEO) have developed their domains but have recently collided. A poor cybersecurity rating will directly impact your search engine ranking. In other words, the money you invest in SEO is wasted if consumers are afraid of your website due to poor cybersecurity ratings. Cybersecurity has become a consumer factor alongside price, service, and convenience. Cybersecurity has and would keep on creating a lot of buzz in the cyber world. From our emails to online e-commerce websites, every form of data is vulnerable to a cyber attack.

Cybersecurity also affects website ranking in a search engine because one of the main Google ranking factors is user experience. Bad usernames and passwords can lead to hacking, leading to negative experiences for users. User experience is heavily affected by cybersecurity breaches. If your website gets hacked or is the source of spam, it won't rank very well in Google search results. This may be the most apparent reason why cybersecurity matters for SEO. And yet, for many companies, these risks aren't top of mind. Even if a hack doesn't affect your search rankings, Google tries to remove hacked sites from their index. Until you get the issue fixed and show Google that you're once again secure, they won't send people to your website through search.

Tips on how to protect your SEO from cyber attacks

Update your software and plugins. This will keep your website secure and ensure that your users also have an updated, fast and safe experience when browsing your site. A popular security feature you can use to prevent automated systems from accessing certain parts of your website is a CAPTCHA—a CAPTCHA, which stands for Completely Automated Public Turing test to tell Computers and Humans Apart. Installing a web application firewall (WAF) to block spam comments can help prevent hackers from breaking into your website. Other ways to reinforce our SEO website from cyberattacks include; installing an antivirus on your computers and denying listing malicious access.

Why is cyber security essential?

Having basic Internet security measures set up can go a long way in keeping your personal information safe. With cybercrime on the rise, it has become a significant concern for everyone. Hackers focus on specific devices and attempt to infiltrate private accounts, steal identities, and use passwords and credit card information to make money. To keep yourself and your data safe, you must ensure you have strong Internet security measures in place.


As companies create a website presence, they must take the necessary steps to ensure their information is protected.