What Is Discord?

You may have heard about Discord before, but have you taken the time to learn about the ins and outs? Discord is a unique social media platform that was built with privacy principles in mind. It allows users to create and connect with friends or people interested in a similar community.

Published on
7/23/2022
Written by
Anthony Dutcher

Ever since the invention of social media, people have wanted a platform that makes them feel safe and that they belong. The need to have online communities where people could interact and exchange ideas with like-minded individuals brought about the creation of Discord.

What Is Discord?

Discord is an instant messaging and voice over internet protocol (VoIP) platform that allows users to communicate with each other as part of a community popularly referred to as servers. Communication over this platform can be through media files, private chats, video calls, or text messages. Discord is accessible on multiple platforms and devices like android, windows, macOS, Linux, iPadOS, and any web browser.

Group teamwork with hands stacked together

What Are Discord Features?

Discord has features that enable its users to navigate the platform. These features include:

1. User Profiles

Every discord user must own an account with the platform to use it. To register as a user with Discord, you must have a valid email address and assign yourself a username. Sometimes usernames might be similar, so the app assigns them a four-digit number known as a discriminator to distinguish which account belongs to whom. The discriminators are prefixed with a # tag at the end. The platform allows you to edit your profile to your liking and also enables you to connect with other platforms.

2. Servers Or Communities

These servers are usually a group of people that have created a platform where they can communicate with each other. Communications in the server are usually visible to every member of the community. The maximum capacity of a server is approximately one million users. The platform also verifies servers; each verified server has an identification that shows its verified status.

3. Channels

Discord offers its users a channel feature that they can use for instant messaging, streaming, video chat, and file sharing. These channels are customizable so that the creator has control over who can have access to a given channel. The platform also offers channels that require tickets or invites so that a user can access the content; this feature is known as stage channels. Discord also offers temporary text channels that automatically disappear, known as threads.

4. Developer Tools

Discord offers its users' developer tools that they can use to integrate their games with the platform. This tool is known as rich presence, and users can use it to display their game progression on their profile. Discord also enables its users to create personalized bots, and it also gives the users the means to control the bots via a tool known as discord.js.

5. Direct Messages

Discord users can live stream their content, share files, send messages and call other discord users via the direct messages feature. This feature allows discord users to create message groups similar to the server text channels. A user can simultaneously start a call with all the message group participants using direct messages.

6. Discord Nitro

Discord offers a paid subscription feature, Discord Nitro, that allows users access to additional features like streaming in 4K via Go Live, using emotes from a different server in a different server, animated emotes, and the ability to boost servers. Through the boost, every user in the boosted server receives unlocked functionalities like quality audio calls, animated server icons, and many more.

How Does Discord Work?

The platform works through servers created with a particular goal in mind. These servers serve as online communities since they are created by an individual or a group who want to be able to communicate privately without the prying eyes of other parties.

To join these groups, one has to be invited or find a link that can allow you to join a particular server. The individual who sets up a server automatically obtains the rights to set rules and regulations that will govern the server or community, ensure that the participants' accounts are safe, and filter out any explicit or unwanted content. A discord user can also message another user without them being on the same server.

Here is a simple guide on how to enjoy Discord. How to:

Server room with illuminated networking cables"

Create a server

If you check the discord menu, there is a button that allows you to create a server. All you have to do is to follow the templets and set the rules and regulations to govern the server.

Use discord voice, video, or text chat

On the home screen, there is a direct message button, so you click it, then it will take you to your friend list, where you can choose how you want to communicate with the said person.

Stream in Discord

You can either use direct messages or public voice chat on the servers. Discord is a revolutionary platform that requires you to join to experience them.

Written by 
Anthony Dutcher
Founding Partner
Disclaimer: The information in these resources may lead to unprecedented online growth, massive engagement, and an overwhelming surge in your business success. Proceed with caution, as we cannot be held responsible for any sudden increase in sales, followers, or popularity. Read at your own risk of becoming wildly successful.

Ready to Turn Insights Into Action?

Reading about strategy is one thing — putting it into practice is where the growth happens. Partner with Vix Media Group to align your marketing with your business goals and start seeing measurable results.
Related resources
Vix Acquires Crypto Media Group

Uniting Innovations: Charting the Future of Fintech Growth with Vix and CMG

YouTube Analytics: How to Use Data to Grow Your Channel Faster

YouTube Analytics is an integrated tool for measuring user behavior and interactions with your channel. It can also serve as a measure of the individual metrics that generate reports.

Your posts should: Educate, Entertain, and Inform: Here’s Why

Do you remember the last caption you read on Instagram last night? What was the last reel you watched on Facebook about? If you cannot answer one of these questions, you’re not alone. There's plenty of content online, from Google search results to social media posts and how-to videos and articles.

Why you should hire an agency to brand your business.

Hiring an agency to brand your business can be intimidating. You are allowing someone else to create an image for your company without having creative authority, all the while only paying them if you like it.

Why You Should Consider Marketing Your Brand Through A Livestream

Over the years, live streaming has become popular throughout the globe. For instance, YouTube can garner millions of views in less than 12 hours for specific shows.

Why You Should Be Sending Monthly Newsletters To Customers

In this modern, digital world, having a good content marketing strategy is essential for any business to succeed.

Why Video Marketing is the Future of Content

Video marketing is the future of content in the digital world, and for good reason. This type of marketing is a more enjoyable way to share your ideas and a great medium for reaching people on the go. Here are the reasons why video marketing is the future of content.

Why SEO is Important for Small Business

Small business owners may see SEO as an unnecessary expense but this could not be further from the truth. SEO is increasing in importance, it used to play a major role for only large and midsize businesses. Now, it is just as crucial for small businesses…

Why is marketing important?

Marketing should not be done without a proper and defined plan in place. A marketing plan is crucial for larger companies because it allows you to be closer to your target audience and improves the effectiveness of your marketing. It will enable you to do research, leading to a better understanding of what people want, thus leading to better sales.

Why Is Google My Business So Important For An Online Presence?

Online presence is crucial for businesses that want to sell online and industries where customer experience is a crucial factor. It is essential because it builds trust to know what a company has been up to lately and if it's expanding into new markets.

Start Growing Your Dental Practice with SEO

Take the first step toward transforming your marketing. Whether you’re looking to boost engagement, improve your online presence, or grow your business, our team at Vix Media Group is here to help.
Let’s craft a strategy tailored to your goals.