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Zoe Marais
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- No Girl Left Behind: Led the national social media marketing and tour logistics, managing a team of creatives to ensure seamless campaign execution. Amplified the movement’s visibility by securing sponsorships, partnerships, and media placements that positioned the cause in front of key audiences.
- Gaida Studios: Played a pivotal role as producer, first assistant director, and special effects editor on numerous high-profile music video projects. Worked hands-on with artists like Dava and Stellar (Sid Banerjee), streamlining production processes, managing shot schedules, and overseeing post-production for visually stunning, engaging content. Zoe played a crucial part in expanding Gaida Studios' client base and revenue streams. Including development and implementation of targeted sales strategies to attract new high-profile clients in the music and arts industry. Cultivating strong relationships with existing clients, resulting in frequent upsells for expanded services.
- Sonic Gods: Directed comprehensive marketing campaigns for clients such as Hyperloop Transportation Technologies, Southwest Airlines, Greater Palm Springs, Chime, Vimeo, Pilot Pen and Toughbuilt. Orchestrated multi-channel strategies, from concept through execution, ensuring strong brand messaging, audience engagement, and significant growth in visibility and conversions.
- Transpose Data: As Marketing Lead and Creative Director, Zoe spearheaded the marketing strategy for this blockchain startup, developed a comprehensive go-to-market strategy, built brand positioning from the ground up, and drove key marketing initiatives. Her holistic approach ensured seamless integration across all customer touch-points. Through high-impact campaigns and strategic positioning, Zoe expanded the company's visibility and credibility within the blockchain industry. Her efforts helped fuel rapid growth, taking the startup from ground zero to a successful acquisition by Chainalysis in just 11 months.
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Zoe
People don’t follow brands. They follow content that entertains and speaks to them. If your social media strategy is built around product shots and promotional posts, it’s time to rethink your approach. Let's break down how to grow as a brand on social media, without relying on paid ads.
Imagine spending thousands on an ad campaign only to realize it’s targeting the wrong audience. Sound familiar? These small yet significant mistakes are more common than you think.
Building a scalable marketing funnel doesn’t have to be complicated. The secret lies in mastering your marketing funnel. Learn how advanced competitor analysis, smart automation and personalized branding can make all the difference.
With so many ads online, finding a way to stand out can be difficult. But, how do you make sure that your ads aren’t just seen but actually resonate with the audience? There’s a number of tactics you can employ to craft more meaningful ads that capture your audiences attention.
You've got traffic coming to your landing page! Now, it's time to turn visitors into customers.
SEO (Search Engine Optimization) and paid ads are two of the most sought-after marketing strategies businesses resort to in hopes of driving traffic and improving lead generation. While both deliver increased growth for your business online, the type of traffic each offers varies drastically between the two and helps tackle completely different marketing objectives.
Is your landing page turning visitors into customers, or are you losing them at the last step? Whether your traffic comes from SEO or paid ads, building a high-converting landing page is the key to achieving higher conversion rates. Let’s break down the critical components of a landing page that not only attracts visitors but also turns them into actual customers.
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Take the first step toward transforming your marketing. Whether you’re looking to boost engagement, improve your online presence, or grow your business, our team at Vix Media Group is here to help.
Let’s craft a strategy tailored to your goals.
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