Insights to Help You Grow Smarter

Stay ahead of the curve with expert insights from the Vix team.
From SEO trends and paid media strategies to branding, design, and technology, our insights hub gives you the knowledge to make better marketing decisions and drive sustainable growth.
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How Long Should a Social Media Video Be? Tips for Every Platform

When posting videos to social media, it's not only important to consider content, but also consider the length of your video. This will vary depending on the platform.

Your posts should: Educate, Entertain, and Inform: Here’s Why

Do you remember the last caption you read on Instagram last night? What was the last reel you watched on Facebook about? If you cannot answer one of these questions, you’re not alone. There's plenty of content online, from Google search results to social media posts and how-to videos and articles.

Weekly Social Media To-Do List: 6 Easy Steps

Are you struggling to keep up with your social media obligations? Are you feeling overwhelmed by having to post something new every day?

Snapchat for Business: Top 10 Tips For Success

As an entrepreneur in a digital era, how diverse is your social media presence? Beyond relying on Facebook, Instagram, and YouTube for your brand promotion, have you considered other viable options?

Paid Social Vs. Paid Search: Which Marketing Strategy Works Better For You?

There was a time when digital marketing strategies were roughly split into two major categories: organic and paid. To a great extent, these categories mostly referred to search engine optimization efforts, but they have been expanded to include social media marketing as well as other forms of digital communications.

How to Use Retail Bots for Sales and Customer Service

If you aren't familiar with retail bots, they speak directly to the customers on your behalf and offer an employee's recorded response. Retail bots may also be referred to as employee chatbots. Bots can help customers find the best retailers to shop at as well as the best products by providing them with different comparison options.

Common Social Media Mistakes

Social Media is one of the most powerful tools a business can utilize today. However, there are often common mistakes that will prevent a business from truly getting the most out of these amazing platforms.

Branding Vs. Marketing

In today's world, your brand is more than just a word. It is something that people associate with. It can refer to certain things and people. If you are looking to build a brand, you need to think about who your brand is and its impact on the business business. Branding is one of the best ways to market your business and create a brand identity.

A Marketer’s Guide to Twitch

Twitch is still new but rapidly growing, dominating the online video streaming space. As such, innovative businesses need to wake up and embrace the fact that a group of young, passionate audiences to promote and engage with their brand.

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