Do Giveaway Campaigns Really Work?

Created on:
February 24, 2022

The answer is yes, it does! Giveaways can help increase brand awareness and loyalty, drive sales, and generate more web traffic. It's a no-brainer that giveaway campaigns can be helpful for any business looking to grow its customer base. Below are ways in which giveaway campaigns can benefit your company.

Increase Brand Awareness

Giving away your product or service can bring the attention of people who might not have heard about it otherwise. It means you'll reach out to potential customers that wouldn't normally see your site. This helps with increasing brand awareness. In doing so, they will most likely share their experience on social media sites like Facebook and Twitter. That's where the word spreads. Depending on the type of products or services you provide, you can choose from various giveaways such as contests, sweepstakes, raffles, etc.

Drive Sales

You can easily tell when there's an online contest happening because websites begin advertising it everywhere. When readers find out about a freebie, many of them take advantage by signing up or entering codes into promotional pages. Since promotions happen almost all over the internet, this allows them to hear about your business without paying for advertisements. If you want to know how to run a successful promotion, here are some tips:

Promote the campaign during off times. Off-peak hours are usually better than peak periods when it comes to reaching your target audience. Why? Because fewer people visit these places at night or during the weekend. Off-hours give businesses a chance to build strong relationships with visitors. Keep it short. It makes sense that longer contests are harder for users to complete (and get prizes), especially if they don't receive any information about deadlines. Also, make sure to include clear rules, terms, and conditions before offering any giveaways.

Creating a landing page lets your website visitors know about the upcoming contest details, entry requirements for specific prizes, how to enter, and other important things. Landing pages are generally found in a website's "promotions" section. Use quality images. Using high-resolution photos that depict your brand message will ensure that viewers remain connected with the content once they finish reading it. It also encourages interaction between your followers and you, thus building brand recognition.

Generate Web Traffic & Engagement

While we've already established that giveaways can boost brand awareness to new audiences, they can also help draw more eyes towards your business. Just think of the power of viral marketing. How often do you feel curious when seeing something you haven't seen before? Well, chances are those feelings came from a friend sharing a video on YouTube or liking a status update on Facebook. This is why web traffic generation through giveaways is a great way to generate interest and engagement for your brand.

Improve SEO

If you're looking to improve its visibility and Google rankings, using giveaway campaigns is definitely one of the most effective ways. Search engines love to promote user experiences, which is why they rank websites based on things like engagement and frequency. By helping users accomplish goals and getting involved in real-life activities, search engines identify the relevance of your content.

Boost Social Media Reach

When creating a giveaway campaign, you should consider sharing it across different channels and platforms. These days, social media is no longer just used for keeping friends updated about what they had for lunch. According to HubSpot, 79% of consumers use social networks as a research tool, and 71% follow brands they admire on social media. So, if you want to leverage their popularity, try promoting your giveaway on each platform and encourage your community members to share and engage with your campaign. In addition, you may want to set up a hashtag so that people can connect your post to larger discussions going on around your industry.

Increase Sales Conversions

When running a giveaway, it's important to optimize a giveaway to increase sales conversions when running a giveaway. Here are some best practices you can incorporate into your marketing strategy: Provide a prize or discount code that matches your product. For example, if you sell hair products, you can offer a coupon code for 10% off to all customers who enter your giveaway. Offering a bonus in return for entering your competition ensures that these users have an incentive to sign up and purchase your goods.

Provide unique and interesting promo codes. Rather than offering the same voucher everyone else has received, create exclusive ones that appeal to your target audience. Offer additional benefits for referring friends. If someone tells their friends about your promotion and receives incentives for doing so, this could result in significantly higher conversion rates.

Get More Responses

The final benefit of running a giveaway campaign is that it allows you to get valuable feedback from your audience. You'll be able to find out what they liked/disliked about your product, see where there is room for improvement and learn which elements make them feel personally invested in your brand. For instance, if they dislike your website navigation, you know exactly what changes need to be made.

In conclusion, while the overall ROI of a giveaway campaign isn't nearly as high as other advertising methods like paid ads or email marketing, there's still value in investing time and resources into building relationships with potential buyers by giving away prizes. You might even end up winning over a few fans along the way!

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