How to Advertise on TikTok?

Created on:
November 11, 2021

However, when it comes to TikTok advertisements there is one major rule that you need to follow: You can't advertise your product on TikTok. This article will cover 9 simple steps for creating a successful advertisement on this popular social media site.

1) Use a catchy title


The first step in creating an advert that people will want to watch is coming up with the perfect title. If you're trying to advertise your company, this will be easy because it should naturally include your brand name. For people not to immediately skip over your video when they see that it's just another TikTok ad, you'll need something interesting and/or funny so that viewers are curious enough about what the content of your post is. For example: "Inappropriate Things You Should Never Say on Instagram" or "This Advert Will Make Your Blood Boil". These titles would surely get more views than a simple boring one like "How To Use Our Product."

2) Use a creative thumbnail


One of the most important aspects of TikTok is the thumbnail because it's what catches viewers' eyes and decides whether they will click on your video or not. Since there is no option to add text, you'll need something eye-catching that will make people stop scrolling for just a moment so that they can decide if this content is relevant enough to watch. For example, A photo with bright colors might be more enticing than one with an image of someone looking down at their phone wearing black clothing. You may even want to use emojis to stand out from everyone else.

3) Use the first few seconds to your advantage


When it comes to TikTok ads, you should not expect people to skip over this video without watching. This is because of how short these videos are and that consumers know they have just a little bit of time before their song or video starts playing again. If someone does decide to watch your ad, you'll need to make the most out of those first few seconds for them to want more. To do so might include using text on the screen with an interesting statement like "What Your Instagram Photos Say About You" or "The Real Reason Why Your Boss Hates You." These kinds of statements will immediately capture viewers' attention even if only briefly as they wait for their music/video app to start playing again.

4) Don't make it too long


TikTok ads are only 30 seconds, and that's exactly how you should be using them. If your content is longer than a minute or two then people will not want to watch the whole thing; let alone even bother opening up the app at all. Make sure your video is short and sweet while also containing some sort of entertaining element so that viewers get their money's worth out of watching one more ad on TikTok before they start listening to music again. For example, A quick introduction with an interesting statement followed by various clips of people doing something funny can keep users glued to their screens for just a few minutes until they decide if this post is worth following or not.

5) Use relevant hashtags


Hashtags on TikTok are just like the ones on any other social media platform. They help viewers find content that is similar to yours, which can result in more views and follows. To use these properly you'll need to be using popular hashtags so that you get many results at once. This way users will have an easier time finding your video rather than scrolling for hours trying to look through all possible options. You can't go wrong with #TikTok or #Music as they usually garner millions of searches a day from people looking for new content. Other great ones include #musicvideo, #tbt (Throwback Thursday), and even one targeted specifically towards your audience such as "#BubblyBossLady.


6) Use relevant accounts


When creating a TikTok ad, you'll need to promote it not only on your account but also through other popular ones. This way viewers get the chance to see what else you have in store and will be more likely to follow you if they like your content. You can find many of these by searching for hashtags or checking out top trending posts at any given time. Just make sure that whatever profile is reposting your video has enough followers so that others can view it instead of being buried under all their existing posts which already have thousands of views from prior promotions. For example: If there's a company with over 100,000 followers who rarely post videos then this would be an excellent place for advertising.


7) Embed your video


When it comes to TikTok ads, the most important thing is getting as many views and followers in a short period. To do so might include embedding your post on different websites such as Facebook, Twitter, Instagram or even sending out emails promoting this new content. This way people who follow you on other platforms can immediately watch whatever advertisement you have posted without having to search for it over and over again until they get tired of trying all together which could take days. For example, A quick tweet saying "Check Out Our Newest Video on @TikTok" will easily convince some users that this company does care about its social media presence while also providing them with something fun to watch when waiting around at their desk for a meeting to start.

8) Promote the video on TikTok


This one seems obvious but you'd be surprised to know that many people don't do this. Once your ad has gone live, make sure all of your existing followers are aware by mentioning them or tagging their profiles in a video response so they can easily see it without having to search for it themselves. You could also post about it daily until the promotion expires which will keep new viewers coming back every day as well since there is always something fresh and fun to watch. For example: "Today's Ad was brought to you by @BubblyBossLady" posts should include hashtags like #TikTokAds along with other relevant ones mentioned above such as #MusicVideo or even another targeted hashtag specific towards its audience such as #BossLady.

9) Use relevant hashtags


As mentioned before, TikTok uses the same ranking system as other social media platforms so you can't go wrong with using popular ones. This will help your video fit into its category more closely which results in being easier to find by viewers instead of having them scroll through thousands of videos looking for yours since it won't be ranked high enough yet to show up first. For example: Using #MusicVideo or even a targeted hashtag like #RapSong should increase exposure because people searching specifically for these types of content are usually already fans who want something similar rather than just scrolling aimlessly until they see anything interesting pop up on their screen.



In conclusion, there's no secret formula when it comes to advertising on TikTok since it's a new platform that is still being perfected. The one thing you can be sure of though, is if your video contains something interesting and fun then people will take notice because there are millions of others from around the world who want to watch what you have put out as well.

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